Executive Vice President, Sales & Marketing
Mike’s career in the sales and marketing world of film and television started in 1982 with United Artists Theatres. Mike’s initial focus was domestic film programming until 1988 when he was promoted to the head of the National Film Department. As head of the film department, Mike was responsible for coordinating content programming for the U.S. market, as well as handling all financial negotiations with major studios and independent film distributors.
Mike’s foundation as a film sales and marketing executive continued to develop as he was tapped to run the International Film Department in 1990. Leading the international film department required Mike to acquire content and distribute regional movies for each market. Mike was responsible for all of the major international markets including Mexico, South America, Asia and Europe.
In 1996 Mike was ready for his next big challenge. Mike had the vision to launch Arcangelo Entertainment, a privately held firm specializing in independent film marketing and distribution. Through Mike’s expertise, Arcangelo quickly built up a robust client base, including Televisa (Mexico), Roskinoprokat (Russia), Geneon (Japan) and many U.S. based clients.
I n 2004, Mike used his twenty-two years of industry experience to spearhead and co-found Freestyle Releasing. Mike’s expertise, industry knowledge and leadership helped Freestyle earn clients such as Yari Film Group, After Dark Films, Vivendi Entertainment and Videocine. Mike personally oversaw and managed a multitude of film releases that varied in venue and market size. Among these projects was The Illusionist, which was released into 1440 theaters and grossed $40.1 million domestic. The low budget independent film, A Day Without A Mexican, was released into 106 theaters and grossed $4.2M.
Mike brings his vast experience in domestic and international marketing to the Vision4Media Entertainment team. Mike oversees the domestic distribution of all original content and spearheads Vision4Media’s initiatives for sales, marketing and producer solutions.